Marketing by Reaching and Engaging

Marketing by Reaching and Engaging is today the most effective form of marketing that you can use to promote any business, project or even yourself.

The “Old School” Marketing For The Masses has changed through the years and even if you are not really aware, it is going to be obsolete very soon…

Large and “Heavy” Media Channels are extremely expensive to maintain and therefore, inaccessible to the majority of the small, medium and even many large companies who are always looking for viable ways to channel their marketing budgets.

Social Media has been playing a major role in the way we all are consuming information today.

We prefer to read a “Tweet” than to listen the radio or watch the news… and the answer to that is pretty simple:

It has a deeper reach and engagement…

We can “Re-Tweet” and reach ourselves to all those we want to reach to and right there is where the Biggest Change in Marketing occurs:

The message we send becomes our own “Expression”, what we like and prefer… what’s our mood and state of mind at the exact moment we are living our lives…
It is natural way we find to be grouped together making us feel to be part of something, to be continuously inside a movement that we what to be in and we are constantly looking for others to confirm, accept and even join…

Then what happens is what’s making the big “Shift” in marketing:

There is no “One” source anymore, we become part of that Marketing by Reaching and Engaging…

Gabriel Diaz Enrico